Founder-led. In practice since 1997. You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.

About Our E-Commerce Consulting Services

Delivered by AppWT Web & AI Solutions. In practice since 1997.

Who We Are

AppWT Web & AI Solutions (AppWT LLC) is a family-owned, BBB A+ accredited technology company based in Livonia, Michigan. The practice began in 1997, has operated as AppWT since 2005, and has delivered premium web design, custom software, and digital marketing solutions for 29 years.

Led by Tony Paris, our team combines decades of engineering expertise with cutting-edge AI capabilities. We have built, hosted and managed 600+ websites for businesses across Michigan and beyond.

Read Tony Paris's full record at appwt.com/tony-paris/.

Our E-Commerce Consulting Expertise

E-commerce businesses struggle with platform selection, payment processing, shipping logistics, and conversion optimization. AppWT consultants help Grand Rapids retailers and Livonia product companies build profitable online sales channels. We analyze product catalogs, pricing strategies, checkout flows, and abandoned cart issues. Our recommendations cover WooCommerce vs. Shopify decisions, payment gateway selection, inventory management, and marketing automation integration. Troy manufacturers expanding to direct-to-consumer sales receive blueprints that avoid costly platform migrations and payment processing failures.

Our Approach

We analyze your product mix, order volume projections, and budget to recommend right-sized platforms. Your Sterling Heights store launches e-commerce with affordable solutions that grow as online revenue increases.

Why Choose AppWT

29 Years of Practice

Family-owned, in practice since 1997. We have seen every trend come and go and know what actually works.

BBB A+ Accredited

Verified trust. Rated 5.0 on Google across 36 reviews.

Transparent Pricing

Under promise, over deliver. No hidden fees, no surprises. What you see is what you get.

Michigan-Headquartered Team

Headquartered in Livonia, Michigan, and serving clients across the United States and worldwide.

Ready to Work Together?

Schedule a free consultation to discuss your e-commerce consulting needs.

Schedule Free Consultation

Michigan Is Our Home Base, Not Our Limit

In practice since 1997 from its Livonia, Michigan headquarters, AppWT serves businesses across the entire United States and travels to clients on request. AppWT also works with clients in Canada, the United Kingdom, Australia, the Netherlands and South Korea. Browse our United States service areas, including Kentucky and Michigan.